Old Town Nutrition has committed to donating the proceeds of all beverages to Love Reigns, a 501c(3) non-profit whose mission is to end sex trafficking. Love Reigns believes in four cornerstones to end sex trafficking: 1. Prevention - Implementing our Break the Silence program into schools, to help adolescents recognize predatory behavior and online grooming. We hope to prevent children from becoming victims. 2. Outreach - Going directly to the street to provide assistance to individuals who are being trafficked, so they know we can help them escape their abusers. 3. Rescue - Working with law enforcement and other agencies to rescue trafficked minors. 4. Support - Our major milestone goal is to open safe housing with on-site counseling, trade school programs, legal advice, and other supportive services. We know that the success of survivors depends on more than just their exit. They need support and guidance to become independent, confident, and lead successful lives.